Tesla will name its third car — wait for it — Model 3 (um, yay?)

A Tesla Model 3 for $35k? Not bad. There could be a lot of happy climate-conscious buyers with pricing like that, but I’d love to see the price drop even lower, to the 18-22k range. That would put it in the hands of just about anybody who was in the market for a quality new car.

A pipe dream for now, buuuut… sometime in the future, we may be able to make the technology that widespread that such a pipe dream could happen.

It happened with Gasoline automobiles, after all.


Electric car maker Tesla Motors (s TSLA) told the website Auto Expressand confirmed via Twitter — that its third-generation car will be called “Model 3.” I am disappoint. But I was also not so enamored when they renamed the second-gen car the Model S — anyone remember when they called the third-gen car (now Model 3) Bluestar back in the day (like 2008) and the Model S was called Whitestar? You, dear old-school reader, you remember.

Back when Tesla named Whitestar the “Model S,” Tesla’s then marketing head Darryl Siry told me that they chose a more modest name on purpose. The point was to make Tesla the main brand, and not to dilute the brand with additional marketing terms. No doubt it’s the same for the Model 3. And heck, everyone was calling it “Gen-III” anyways, so why not go with what’s obvious.

Oh how far you've come Tesla. Oh how far…

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